T H E S T O R Y O F " Primittive"

Being quite Intrigued about health, my journey towards wellness began in the year 2017 when I started "Vaitla's Vedik" a A2 milk brand, which is now "Vedik Organics" after changing hands. My motive was to bring the right kind of food from the farm to the table.

When I was put on a lot of dietary restrictions for a gut disorder, I began digging deep into the nature of the human body. After meeting many professionals and experts, I understood the lack of transparency and information available to informed decisions about the food options available in the market.

The Journey Begins

Arjun began his journey by researching the nutritional needs of different age groups and consulting with dietitians and nutritionists. He wanted his products to be not only healthy but also delicious and accessible to everyone. With a clear vision in mind, he started experimenting with various recipes in his small kitchen.

Challenges and Triumphs

The path was not easy. Arjun faced numerous challenges, from sourcing high-quality ingredients to finding the right balance of taste and nutrition. There were days when he felt overwhelmed, but his passion kept him going. He attended local farmers’ markets, gathering feedback and refining his products based on customer preferences.

Building the Brand

With a few successful recipes in hand, Arjun decided it was time to take the next step. He named his brand “NutriDelight” and began working on branding and packaging. He wanted his products to stand out on the shelves, so he collaborated with a local designer to create vibrant and appealing packaging that reflected the essence of his brand.

Looking Ahead

As NutriDelight continued to grow, Arjun remained committed to his mission of promoting healthy eating habits. He expanded his product line to include snacks, beverages, and meal kits, always prioritizing nutrition and taste. His journey from a small kitchen experiment to a thriving nutritional food brand inspired many aspiring entrepreneurs to follow their dreams..

O u r " P u r p o s e "

At Primittive, we are dedicated to transforming the way people fuel their bodies with our delicious and nutrient-rich foods that promote a healthy and vibrant lifestyle. We prioritize sourcing the best quality ingredients, advocating for sustainable practices, and equipping our community with the information and resources to make informed dietary decisions. Our goal is to make healthy eating accessible, enjoyable, and impactful for all individuals, every single day.